What is it
For the third year running, we will be hosting our Mindful Chef Coast Clean this September 17th to the 19th. This involves heading to your local beach, river, park, or woodland area with friends or family and picking up any rubbish or litter you can spot which is ruining our beautiful landscape.
Last year, despite Covid-19 regulations and numerous lockdown measures, our incredible community managed to come together safely and clear a total of over 34,000L of rubbish. Last year approximately 1,800 volunteers took part in the Coast Clean, almost doubling the turnout in 2019, and we want your help to double this again for 2021. We have ensured that the Coastal Clean isn’t just limited to beaches as we know lots of you won’t live close to a beach. Therefore, you can clear any unwanted rubbish from your local parks, beauty spots, woodland areas, and rivers. This way everyone who would like to take part can, it couldn’t be easier!
We are thrilled to announce that we will be partnering with the Marine Conservation Society (MCS) for the second year running as part of the Great British Clean. The MCS have been protecting our oceans for more than 30 years, making them the leading marine charity in the UK! The MCS aspire for a healthier ocean, one we can all enjoy. Therefore, what better way than to combine forces, spread awareness and help keep our oceans cleaner and better protected.
If you would like to get involved and join our community of heroes, please go to mindfulchef.com/coastclean to register so we can email you with all the relevant updates, everything you will need to take part on the day and as a thank you, we will send you a bunch of goodies to enjoy!
Why do we do it
In 2018, Mindful Chef were incredibly proud to become a certified B Corp, meaning that our priorities lie with putting people and the planet first. This has previously been reflected in our charity initiatives: One Feeds Two, the 2020 recyclable packaging mission, and our annual Christmas national reverse advent calendar. With everything we do, we know that our Mindful Chef community can create positive, long-lasting impacts which will benefit all.
Certified B corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B corporation businesses make the world a better place and act responsibly for our future generations. Therefore, they are the key to a more inclusive and sustainable economy.
Shockingly, more than 12 million tonnes of plastic enter our oceans every year, which is 46,000 pieces in every square mile in the ocean, weighing a massive 269,000 tonnes. If nothing is done to reduce this, the damage caused to our marine life will become irreparable and the amount of plastic in the ocean will outweigh the marine wildlife.
Growing up in Devon allowed us to spend most of our childhood playing along the beaches and swimming in the sea. So, our coasts are very important to us and we feel obliged to protect them. Therefore, as it is a cause so close to our hearts we have been implementing the Mindful Chef Coast Cleans since 2019, to remove the plastic and unwanted rubbish that pollutes our beaches to create positive, long-lasting impacts on our environment.
However, plastic is not only located deep within our oceans. It regularly gets washed up on our beautiful beaches, it clogs up our local rivers and large amounts of litter end up on our beauty spots across the UK. On top of this, the responses of Covid-19 have resulted in a huge increase of single-use plastics (from medical masks, protective wear, and packaging for example) and more litter being left on beauty spots as lockdown restrictions have been eased. This is why the Coast Clean this September is particularly important as urgent action is required in order to stop this global issue from deteriorating further.
This year we have the privilege to partner with the Marine Conservation Society (MCS) for the second year running as part of the Great British Clean – the largest beach clean in the UK! This is very exciting as not only does it enable us to clear up more of our coastlines, but the MCS tracks all the data from the cleans through the use of surveys, meaning that we can contribute towards shaping government and business policy to support marine life for the future. We know that we can double the efforts of last year, but we need your help to do so.
Due to Covid-19, we will constantly be checking any government guidelines leading up to the clean. So we assure you that you can be confident that we will carry it out as safely and effectively as we can. However, this summer is looking very positive due to all the incredible work done by the NHS, so restrictions shouldn’t hold us back and we are hoping to carry on as normal with no social distancing.
In doing so, we will be encouraging everyone who would like to work together as a community, whether it be family or friends, to make this clean not only the biggest but also the best. With more staycation opportunities arising and family destinations reopening due to the ease of lockdown, why not spend one hour of your getaway clearing up your location of choice and exploring a new area! Wherever you choose to clear up, just send us an email so we know you are interested and we will do the rest – it’s that simple!
If you would like to log your litter and help the Marine Conservation Society, please register here and set up your account. If you have previously helped out and have an existing account, all you need to do is request a new password for the email address you used before. Lastly, to choose the beach you would like to clear, click on this link and it will take you to the MCS website, there are lots to choose from.
Want to get involved?
If you would like to participate in this year’s Coast Clean and have the perfect local space in mind that needs a clear, please go to mindfulchef.com/coastclean to register and let us know your location of interest.
We know that this year’s Coast Clean will be the clean to remember and we would love you to join our community of heroes in keeping our environment a safer place.