Our 2021 Reverse Advent Calendar Results Are In | Mindful Chef


Despite another difficult year with more people going hungry than ever before, our incredible community managed to come together and donate generously to our Reverse Advent Calendar initiative.

Last year our community donated 24 tonnes of food which we calculated to be 144,000 food items. This year we’ve managed to smash through our targets and donate a whopping 28 tonnes of food. That’s is equivalent to 67,143 meals for those most in need during difficult times.

As always, we had many generous donations from our amazing Facebook community.

This marked our 4th year running the Reverse Advent Calendar. Food waste reaches a peak at Christmas time and during the holiday season alone, almost 270,000 tons of food is wasted. But thanks to our Mindful Chef community, we know what a difference we can make.

The concept is simple, customers add one non-perishable food item into an empty Mindful Chef box each day in December, then return them to us for free. This couldn’t be achievable without the help of the Felix Project, London’s largest food distribution charity, who we partnered with back in 2020. They ensure that your donations go to those ind desperate need, not the bin.

That’s why the Reverse Advent Calendar was set up, to encourage Mindful Chef customers to give back and donate food to those in need at Christmas.

If you didn’t take part, it’s not too late to make a difference. We would love to encourage more people to donate to their local food bank where possible.

Find your local food bank here.

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