Nestlé today announced that it will use Nutri-Score nutrition labeling in Austria, Belgium, France, Germany and Switzerland, starting in the first half of 2020. The company will implement Nutri-Score across brands of its wholly-owned businesses over a two-year period.
Cereal Partners Worldwide, the international breakfast venture between Nestlé and General Mills, will also implement Nutri-Score on its product packaging in the same countries.
In total, more than 5000 products in the five countries will feature Nutri-Score.
Nutri-Score is a voluntary front-of-pack scheme that classifies foods and beverages according to their nutritional profile. It is a color-coded system with a scale ranging from A (healthier choices) to E (less healthy choices).
Marco Settembri, CEO of Nestlé for Europe, Middle East and North Africa said: “Our ambition is to have one of the healthiest options in every product category we offer. Nutri-Score will motivate us and help track our progress. I am proud that Nestlé is the first company to roll out Nutri-Score at this scale in Europe. We now want to move quickly as we are sure this is the right way forward.”