Nestlé brand Maggi has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.
It is also serving up a second season of Yelo Pèppè – its popular online nutrition education drama series – on YouTube from June 8, 2020.
The new website, which provides over 40 African recipes on an easy-to-use platform, can help families cook balanced and nutritious meals. It will use Nestlé’s new MyMenuIQ™ guide that illustrates how nutritionally-balanced each recipe is, based on an algorithm developed by Nestlé researchers.
Following the success of Yelo Pèppè season one, which recorded over 20.3 million online views, Maggi is excited to present the new second season of the popular show to its fans, bringing back its beloved characters from the first season.
The new website and Yelo Pèppè series are recent examples of how Maggi is fulfilling the ‘Simply Good’ commitments it made to consumers in 2017.
For more, read the full press release on the Nestlé Central and West Africa website.